Hi, I’m Alex.

And this is me in my happy place aboard The SS Minnow, the 12” atomic yellow kayak you can find me on anytime I’m not working, parenting, recovering from a soccer injury or making and moving piles that drive my wife crazy. Ever since I was old enough to hold a rod, I’ve been obsessed with fish, fishing and most aquatic-adjacent matters. Many of the lessons I’ve learned in my time on the water have informed my approach to living, working and just generally being on terra firma. Here’s my top 5 for any High Fidelity heads out there:

1. Do your research

2. Show up early

3. Respect the grind

4. A little humility goes a long way

5. Don’t be a territorial dick

My philosophy on advertising is that it’s filled with more than enough highfalutin philosophizing already, so I’ll let my good friend and close confidant Mos Def sum it up quickly and with more panache.

Over the course of my 15+ year career, I’ve been fortunate to work on some very iconic brands with some very talented people. In that time, I’ve never forgotten that being able to make a living in the creative field — and not as some pencil-pushing desk jockey — is very much a privilege. I can coach, player coach or just be a concept + copy monkey in a wide range of tones on scales big and small. If you think I might be a good fit for your project or position, I think you should trust yourself and reach out.

Keep scrolling for more inessential tidbits

Tell ‘em Mos:

CANCELED

the end result of the LSAT I studied long and hard for after graduating college

2

rascally children to play legos, tag, catch and patent-pending “Lizard Man” with

And lastly: