DELI CURIOUS

People love what comes from the deli counter, but many of them, particularly the younger generation, are intimidated by the whole experience and not making it a part of their grocery routine. To demystify the deli process and open up Gen Z-ers to its meaty, cheesy wonders , we created a How To Deli social campaign for TikTok that showed how simple, quick and delicious a stop at the deli can be.