GO TO YOUR SHINY PLACE

In the beginning, there was Bejeweled. After that Candy Crush. Then, in the escalating struggle for match-three puzzle dominance, there came Bejeweled Skies. In helping EA relaunch this classic title, we developed a quirky campaign based on the idea that no matter where you are or how you’re doing, with Bejeweled Skies in hand, you can always Go To Your Shiny Place.