CUE THE FOOD PORN

Everything Häagen-Dazs does bears a commitment to quality and craftsmanship. From the 100% real milk and cream used in event pint to the finest hand-selected ingredients from across the globe, this dogged, all-encompassing pursuit lead us to our campaign tagline “In The Name Of Real.”

To bring it to life we shot unscripted moments capturing the real chemistry between Bradley Cooper and his co-star while sharing ice cream. Then we wove that together with sequences created by food experts Michael Roulier and Philippe Lhomme of Food Film using real Häagen-Dazs ingredients.