MERCEDES-BENZ WINTER EVENT
It wouldn’t be the holidays without holiday-themed advertising. And while every brand is working with the same Christmas-adjacent toolkit, not every one can make many millions of dollars’ worth of classic collection-worthy cars available for your creative whims.
CLASSIC CENTER
All the classic car hoopla from the shoot prompted renewed client interest in promoting the Mercedes-Benz Classic Center, their own Long Beach-based epicenter for all things vintage MB. We weren’t able to shoot anything new, but the opportunity to scour through decades of epic vintage car photography was a solid consolation prize.
OK FINE, I’LL SAY IT
I like writing headlines. And the whole sitting-down-with-an-anxiety-producing-blank-word-doc-and-wading-through-those-first-shitty-lines-before noodling-and-word-vomitting-and-micro-syntax-adjusting-my-way-to-some-pretty-solid-ones process. The vast majority of Mercedes lines I ever wrote died for all sorts of reasons. But a not insignificant number of them went on to live in a magazine or on a billboard above the highway.